Client: Maverick X

Maverick X

Corporate website for industrial chemistry company with breakthrough solutions across oil & gas, mining, and water treatment

• Next.js 14 • Tailwind CSS • Framer Motion • Vercel

The Challenge

Maverick X needed a corporate website to communicate their breakthrough industrial chemistry solutions across three distinct sectors: oil & gas recovery, mining & metals extraction, and water treatment.

Requirements:

— Clear product differentiation (PetroX, LithX, DME)
— Sector-specific landing pages with technical depth
— Professional aesthetic for B2B industrial audience
— Performance-optimized for fast load times

Applying "Less, But Better"

This project applied Dieter Rams' tenth principle: as little design as possible. Industrial chemistry is complex—the website's job is to clarify, not complicate.

Design Decisions:

→ Three products, three colors, three sections
→ No unnecessary animations or decorations
→ Technical content presented clearly
→ Fast paths to contact for each sector

Principles applied:

✓ Understandable: Complex chemistry made accessible
✓ As little as possible: Remove until it breaks
✓ Honest: No inflated claims, real technical specs

Technical Implementation

Technology Stack

• Next.js 14 (App Router)
• Tailwind CSS
• TypeScript
• Framer Motion (animations)

Deployment

• Vercel (automatic deploys)
• Edge network distribution
• Image optimization
• SEO-optimized meta tags

Results

Deployed to production with three sector-specific landing pages and clear product positioning.

Product lines

Sector pages

Fast

Load times

View live site →

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